Through a review of relevant literature, we analyze the evolving nature of audience engagement in digital platforms and the impact of social media. The discussion highlights practical approaches to … Interactive storytelling platforms enable marketers and educators to craft narratives that respond dynamically to user inputs, choices, and preferences. By breaking linear content consumption … In 2025, the ability to engage audiences deeply is paramount, and ai-driven narratives offer an unprecedented pathway to achieve this.
Understanding the Context
Traditional linear storytelling, while enduring, often struggles … At the heart of interactive storytelling lies the principle of active audience participation. This transforms spectators into co-creators, who influence narrative trajectories through their choices and interactions. In this paper, we report a study using data captured from audience interactions with an interactive tv show to model and predict engagement. We find that temporal metrics, including overall time spent … As the field of interactive storytelling grows, staying updated with these trends and innovations will be essential for designers looking to create impactful digital narratives.
